The White Rabbit is a character from the very short-lived manga prequel to Devil May Cry 3: Dante's Awakening, and is clearly modelled off of the White Rabbit from Lewis Carroll's Alice's Adventures in Wonderland. He is a tall and slim bunny-looking type of demon.

The White Rabbit later appeared as a main antagonist in Season 1 of Netflix's Devil May Cry animated adaptation. This appearance and being given a such a big role propelled him from obscurity and become a popular character.