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Description

Towards the end of the disastrous Joe Camel debacle, many internal ideas were floated to replace the mascot with one that would be more attractive to the adult audience. One such idea was Jo Camel. While test screenings did produce the desired effect, the tendency for the test subjects to lick the packaging were worrisome and she was abandoned.

No but seriously, colored this "who else could draw this but EC Major?" camel (camelette?) and tried to think of a background.

I'm sure this has been done before many times but... now it's been done again.

And just for the record, if Jo Camel had been the mascot, I would absolutely have given them a try. Also please don't sue me R.J. Reynolds!

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