Joe is the main antagonist and anti-villain in Strange Flesh, an adult side-scrolling beat-'em-up by Greatest Bear Studios.

Joe is a British Man in his late 30's early 40's, trapped in a dead end day job and coping with alcoholism. In his youth, his mind was willed with imagination and dreams from the various fantasy movies and books that he enjoyed. He had hoped to write a fantasy novel, or make a game, or even direct a movie or play. He also had a passion for music, and his greatest dream was to become a famous Punk Rockstar. However, after he graduated from High School and he parted ways with his schoolmates, he lost his nerve of taking the risk of following his dreams, and instead became an office drone. Gradually resigning to himself that he would never be able to fulfill his fantasies and be stuck with a job he hates until he dies. Joe is also Gay but in the closet.

One night, Joe by chance stumbles into the eponymous Gay Bar, Strange Flesh and encounters The Bartender. He is selected by the Bartender to become warped into an Agent of Flesh, corrupted and perverted into a tool to spread The Bar's influence.

By default, Joe has the appearance of a slightly chubby Caucasian Human Male, with a five o'clock shadow and black hair with a receding hairline and sideburns. He wears a forest green dress shirt, with rolled up sleeves exposing his hairy arms, a black necktie, dark colored dress pants, and cedar dress shoes. When The Bartender invades Joe's mind, Joe's subconscious will begin to defend his innermost thoughts and desires by creating Projections of Joe's Ego and Figments of Joe's Imagination. Some of the Figment have Joe's likeness integrated into their appearance and abilities and all of Joe's Projections are a representation of Joe as he is or how he wishes to be. The list of Joes can be seen behind the spoiler.