This means that whenever a user visits a website on Cloudflare that has ECH enabled, intermediaries (such as ISPs, governments etc.) will be able to see that you are visiting a website on Cloudflare, but they will not be able to determine which one.
Which also means people who lives under censorship can circumvent the censorship.
Since e621 using CloudFlare supporting ECH should be pretty easy by enabling it. -> https://developers.cloudflare.com/ssl/edge-certificates/ech/#enable-ech
When its enabled https://e621.net/cdn-cgi/trace should show sni=encrypted instead sni=plaintext